Before he left, Perc assigned a toupee patent he had developed to Max Factor (US Patent No: 1845380, 1932). Westmore, E., & Westmore, B. Notably absent after 1950 is any mention of products branded as Overglo. In 1950, Perc Westmore submitted a letter of resignation to Warner Brothers. It was manufactured, at least in part, at a plant at 1455 North Gordon St., Hollywood but the date for its introduction is an open question. The astounding accomplishments of 6 brothers, their visionary father, and their third and fourth generations of Westmore ⦠May, 141. In October, 1938, the company began an extensive advertising campaign with the make-up advertised as ‘Color-Filtered’. 4.6 out of 5 stars 61. His assistant at the time, marking in the colours, was Dr. Helen Cowan. We suggest that you obtain a Certificate of Mailing from your post office and keep it for your records until your refund appears in ⦠A sales girl would then pick them up and attempt to make a sale. Your browser's Javascript functionality is turned off. The Westmore family's makeup journey began with George Westmore, a British wigmaker. Hollywood, CA: House of Westmore. In 1933, he and his brothers founded the House of Westmore and began to market their own line of cosmetics to the general market. Rouge: Debutante, Pepper Red, Glorious Red, Charel, and Garnet. A third factor that affected the company was the rise of television. Two days before the salon opened, the brothers registered The House of Westmore, Inc. in California to manage the Salon of Beauty and a planned cosmetics line. Information on the Westmore cosmetic range after 1945 is patchy at best. Although Westmores made some attempt to colour coordinate its lipsticks, rouges and face powders the company did not make nail polish and this must have had a limiting effect on sales. Its product is in liquid form ⦠Cosmetics in the line were packaged in gold, black and jade-coloured containers stamped with a Westmore coat of arms. He lost the ability to be seen making up Hollywood movie stars and references to him after this date fall back on calling him ‘The Dean of Make-up’. Westmore, F., & Davidson, M. (1976). They released âDanger Signalâ lipstick in conjunction with the Zachary Scott/Faye Emerson film of the same name, ⦠New Products: Overglo Liquid Cream Foundation. House of Westmore (New York) acquires remainder of Kurlash. Westmore Foundation Cream (1938), Overglo Liquid Cream Foundation (1942) and Overglo Face Powder (1944) had been good sellers and the company added a number of new foundations and powders through the 1950s. On the cosmetics front there were some developments. Repair costs were estimated to be over US$10,000 and the salon was closed for weeks with a further loss in revenue. The Westmore ⦠House of Westmore, Inc. (New York) established at 730 Fifth Ave., New York. He moved to the United States and began working at Metro Studios in Hollywood in 1917. House of Westmore (New York) acquires Orlin Laboratories. https://www.westmorebeauty.com//flawless-body-essentials-WYPG012.html. After Ern left, Bud (Hamilton) Westmore [1918-1973], a younger brother, joined the Californian firm. Customers coming to a store to see Bud Westmore filed past him and received a chart appropriate for their face shape on which he marked their complexion, eye and hair colour. Pioneers of their industry, the Westmores' not only created, but they defined the role of makeup artists in Motion Pictures. 1961 Westmore cosmetics. Overglo Face Powder was added in 1944. New Products: Beauty Stick, a stick concealer. By 1960, most of the shares in the New York Westmores were in the hands of the Finkelstein family who had connections with Glemby Inc., a company that operated a chain of beauty salons in hotels and department stores across the United States and elsewhere. Putting the customer on the “assembly line”. This idea, developed by Perc Westmore, suggested that Westmore cosmetics did not have any of the ‘harsh tones’ or ‘ageing gray shades’ found in other make-up ranges. Westmores open new salon. Unfortunately, all trace of these mirrors has been lost. The name may have been dropped because of its similarity with Frances Denney’s Over-Tone, the two companies going to court over the matter in 1945. Davis Factor [1902-1991] and Max Factor [1872-1938] can be seen in the foreground. Described as non-chromatic (non-colouring), it came in one almost colourless tone that could be used over any shade of foundation, making it the first commercial face powder of its type. 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